How long does it take to create an online clothing store?

On Matjarji the store itself takes about five minutes. Most of the time goes into product photos, descriptions and prices.

Do I need a large stock to start?

No. Start with a small, coherent collection, learn from your first orders, then expand.

How can I reduce clothing returns?

With a clear size guide, real photos with accurate colours, an honest description of the material, and confirming the order with the customer before shipping.

Can customers order without an account?

Yes. On Matjarji you can turn on guest checkout in your store settings.

Is there a free trial for a clothing store on Matjarji?

Yes. The «Tawassu'» and «Riyada» plans come with a free trial, and «Intilaqa» is the low-cost plan to begin with. Current prices are on Matjarji's home page.

How to Create an Online Clothing Store, Step by Step (Beginner's Guide)

Mohamad AboAzan · 25 September 2026 · 3 min read

In short

To create an online clothing store: choose your niche (men, women or children), create and name your store, organise products by category with sizes and colours, photograph each piece clearly, set price, delivery and exchanges, then share your link. The store itself takes minutes; preparing the products takes longest.

Create your clothing store on Matjarji →

Clothing is one of the most popular categories online, and one of the most competitive. Success comes from clear organisation, good photos, precise size information and an exchange policy that reassures customers. These steps take you from idea to a ready store.

Step 1: Choose your niche

A store that sells «everything» struggles to stand out. Pick what you know: men's formal wear, women's fashion, children's clothes, sportswear, modest wear and abayas, underwear… A niche makes photos and marketing easier and makes you the reference in your field.

Step 2: Create your store on Matjarji

Go to the store creation page.
Choose the «Clothing» business type and your plan.
Write your store name, pick its address (like your-name.matjarji.com) and press verify to check it's available.
Add your WhatsApp number, payment and delivery options.
Press create — your store is ready with sample products to edit or delete.

Matjarji is an online store builder with no technical skills needed and no commission on your sales. Start with the low-cost «Intilaqa» plan, or try «Tawassu'» and «Riyada» free during their trial before you pay. Current prices are in the pricing section.

Step 3: Organise categories and products

Men: shirts, trousers, jackets, sportswear.
Women: dresses, blouses, abayas, sets.
Children: girls, boys, babies.
Offers and clearance.

Give each product a specific name like «Men's long-sleeve cotton shirt», add available sizes and colours, and state the material and washing instructions.

Step 4: Photograph clothes well

Use natural light near a window and a plain background.
Shoot the front and back plus fabric and button details.
If you can, shoot it on a person to show the real fit.
Keep the same angle and lighting across products so the store looks consistent.
Don't edit colours away from reality — exchanges over colour hurt your reputation.

Step 5: A size guide

Size is the top reason clothes are returned. Add a simple table of measurements in centimetres (chest, waist, length) for each size, note that they are approximate, and explain how to measure. This cuts returns and builds trust.

Step 6: Price your products

Add up the piece cost, packaging, delivery, advertising and your profit. Compare with competitors to know where you stand, not to copy them. To attract new customers, use a first-order coupon rather than cutting the piece price.

Step 7: Payment, delivery and exchanges

Turn on cash on delivery — the most trusted option for new customers — and add Sham Cash for those who prefer it.
Set delivery areas, fees and times precisely.
Write a clear exchange policy: how many days, in what condition, and who pays delivery.

Step 8: Promote your store

Share your store link on Facebook, Instagram and WhatsApp. Post new pieces regularly and share photos from happy customers with their permission. Every Matjarji store gets product and category pages built for search engines, so new customers can find you on Google over time.

Mistakes to avoid

Uploading dozens of products with poor photos — twenty great ones are better.
Forgetting to update stock and selling a piece that's gone.
Skipping size and material details.
Replying late to questions.

Conclusion

A successful clothing store combines a clear niche, good photos, precise sizes and a fair exchange policy. Start with a small collection, watch which pieces are viewed and ordered most, and repeat what works.