The Matjarji blog: your guide to e-commerce and selling online
Practical articles to help you start selling online, build your store and grow your sales — wherever you are.
Business ideas
Building stores
How to Start an Online Supermarket with Home Delivery: A Step-by-Step Guide
Turn your grocery or supermarket into an online store that takes delivery orders: organising sections, changing prices, products sold by weight, WhatsApp ordering and delivery times — without an expensive app.
· 3 min read
How to Create an Online Clothing Store, Step by Step (Beginner's Guide)
How to build an online clothing store step by step: choosing your niche, organising categories and sizes, photographing clothes, pricing, payment and delivery, and your first sales — no technical skills needed.
· 3 min read
Selling
Cash on Delivery: How to Reduce Cancelled and Refused Orders in Your Store
Cash on delivery boosts sales but brings cancelled and refused orders. Learn how to reduce them: confirming orders, accurate descriptions, delivery fees, contact before shipping, and when to ask for a deposit.
· 3 min read
How to Price Products in Your Online Store: The Profit Formula Step by Step
A practical way to price products online for real profit: full cost, profit margin, competitor prices, offers and coupons, and common pricing mistakes — with a worked example.
· 3 min read
Selling on WhatsApp: The Complete Guide to Taking Orders and Growing Sales
How to sell on WhatsApp like a pro: WhatsApp Business, catalogues, quick replies, confirming orders, and turning chats into organised sales with a cart that sends the order ready-made.
· 4 min read
How to Sell Online: A Practical Guide to Your First Order and More Sales
Learn how to sell your products online: where to list them, how to write an offer that convinces, how to build trust, and how to turn customer messages into completed orders.
· 4 min read
Marketing
How to Write Product Descriptions That Sell: A Ready Template with Examples
Learn to write persuasive, search-friendly product descriptions: the title, benefit before specs, sizes and materials, expected questions — with a ready template and examples.
· 3 min read
How to Photograph Products with Your Phone: 10 Practical Tips for Your Store
A practical guide to product photography with a phone: natural light, backgrounds, angles, stability, editing and the right image sizes for an online store and social media — no expensive gear.
· 4 min read
Basics
Online Store or Facebook and Instagram Page? Which Is Better for Your Business
A practical comparison of selling through Facebook and Instagram pages versus your own online store: organisation, Google visibility, trust, control and cost — and when you need each.
· 4 min read
What Is E-commerce? Definition, Types and Benefits with Examples
E-commerce is buying and selling online. Learn its types (B2C, B2B, C2C, D2C), its advantages and drawbacks, and how an online store differs from selling on social media.
· 4 min read
Syria
How to Make Money from E-commerce in Syria: 6 Practical Ideas
Six realistic ways to earn an income by selling online in Syria: local products, reselling, home-made food, clothing, gifts and services — plus a warning about scams.
· 4 min read
E-commerce in Syria: Opportunities, Challenges and How to Start
A guide to e-commerce in Syria: why selling online is growing, the real challenges (payment, delivery, internet) and practical solutions to start your store and sell with confidence.
· 4 min read
Getting started
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