Online Store or Facebook and Instagram Page? Which Is Better for Your Business
Matjarji · · 4 min read
In short
A Facebook or Instagram page is great for attention and reach; an online store is great for organising products and orders, appearing on Google and building trust. The best choice isn't one or the other but both together: social media brings the visitor, the store turns them into an order.
Create your store on Matjarji →Everyone who starts selling online asks it: is an Instagram or Facebook page enough, or do I need an online store? Here's a clear comparison so you can decide.
The comparison, point by point
- Reach: social media wins; posts and ads reach new audiences fast.
- Product organisation: the store wins; categories, prices, sizes and stock in one place.
- Order organisation: the store wins; orders arrive complete instead of getting lost in messages and comments.
- Google visibility: only the store; social posts rarely show up for someone searching for a product.
- Control: the store is yours; an account can be restricted or its algorithm can change and your reach drops overnight.
- Trust: a store link in your name with a clear exchange policy reassures customers more than a page alone.
When is a page enough?
When you're testing an idea with a few products, or selling one simple product to an audience that knows you. As products and orders grow, managing them in messages becomes exhausting and orders start slipping through.
When do you need a store?
- When you have more than 10–15 products.
- When the same questions about prices and sizes keep coming.
- When you want new customers to find you on Google.
- When you want statistics on visitors and your most-viewed products.
- When you want coupons, offers and a clear way to order.
The best approach: both together
Put your store link in your bio, in every post and in your message replies. Post on social media to get attention and let the store do the rest: show products, take the order and send it to you. You keep the reach of social and the organisation of a store.
What about cost?
A page is free, but your time isn't: answering the same questions and collecting order details by hand costs hours a day. Modern store builders with a fixed subscription and no commission on sales make a store affordable for small businesses.
How to create your store on Matjarji
If you decide to add a store to your pages, building one is easier than you think. Matjarji is an online store builder made for Arab merchants wherever they are: you create your store in about five minutes, with no technical skills and no commission on your sales.
- Go to the store creation page.
- Choose your business type (clothing, supermarket, perfumes, cars, real estate and more) and a plan.
- Write your store's name and pick its own address, like your-name.matjarji.com.
- Add your WhatsApp number, how customers pay (cash on delivery, Sham Cash) and your delivery fee.
- Press create: your store is online with sample products you edit with your own photos and prices.
What you get:
- Organised orders in a dashboard or sent to your WhatsApp, with guest checkout if you want it.
- Cash on delivery and Sham Cash, with your delivery fee shown before the customer orders.
- Discount coupons, notifications for your customers and statistics on visitors and orders.
- Product and category pages built for search engines, so new customers find you on Google.
- A fixed subscription with no commission on your sales, paid by Sham Cash or Western Union.
Plans: «Intilaqa» is the low-cost plan to begin with; «Tawassu'» and «Riyada» are for more orders and come with a free trial, so you can try your store before paying. Current prices and offers are in the pricing section.
Conclusion
Don't choose between social media and a store. Use social to bring people in and the store to turn them into customers, and build something you own that doesn't vanish when an algorithm changes.