How to Sell Online: A Practical Guide to Your First Order and More Sales
Matjarji · · 4 min read
In short
To sell online you need three things: a clear place to show your products, enough trust for a customer to order from a store they don't know, and a quick, easy way to order. Put your products in a store with one link, state price, delivery and exchanges clearly, and reply to customers fast.
Create your store on Matjarji →Many people have a good product and still don't sell, because the customer can't find what they need to decide: a clear photo, a price, reliable delivery and a reason to trust. These practical steps turn a follower into a buyer.
Where to sell: three channels and how to combine them
- Social media (Facebook, Instagram, TikTok): great for reach and showing products, but orders get lost in messages and comments.
- WhatsApp: closest to the customer; ideal for questions, negotiation and confirming orders.
- Your own online store: products, prices and orders in one place under one link, and visible in search results.
Use all three: social media to attract attention, your store link to show everything in order, and WhatsApp to talk. You can create a store in five minutes with Matjarji that takes orders in a dashboard or sends them to your WhatsApp.
Presenting a product: what convinces a customer?
- Clear photos: natural light, clean background, several angles.
- A specific title: «Men's blue cotton shirt, size L» beats «Beautiful shirt».
- An honest description: material, size, use and what's in the box.
- A visible price: hiding the price loses serious buyers.
- Delivery cost and time: before the customer has to ask.
How to build trust
- Offer cash on delivery so customers can buy without risk.
- Write a simple exchange policy and stick to it.
- Share real customer photos and reviews, with their permission.
- Use your own store link rather than a page with no clear address.
- Answer honestly — say «out of stock» when it is.
Make ordering easy
Every extra step loses customers. Keep ordering short: choose the product, enter name, phone and address, confirm. On Matjarji stores, customers can order as guests without creating an account when the owner turns that option on, with a cart that sends an organised order.
Fast replies sell
A customer asking about a product is ready to buy now. If you reply hours later, they may buy elsewhere. Prepare saved replies for frequent questions (price, availability, delivery, exchanges) and confirm every order with a short message listing what was ordered and when it will arrive.
How to grow sales after the first order
- Ask every happy customer for a review or photo and to share your store link.
- Offer a discount coupon for repeat purchases or referrals.
- Push your best sellers again with new photos and angles.
- Watch your statistics: where visitors come from and which product is viewed but not ordered.
- Post regularly — a new product, an offer or a behind-the-scenes photo.
💡 Don't rely on a single traffic source. If a social account is blocked or its algorithm changes, your store and your customer list are still yours.
How to create your store on Matjarji
To bring your products and orders together under one link you can share on social media, you need your own store. Matjarji is an online store builder made for Arab merchants wherever they are: you create your store in about five minutes, with no technical skills and no commission on your sales.
- Go to the store creation page.
- Choose your business type (clothing, supermarket, perfumes, cars, real estate and more) and a plan.
- Write your store's name and pick its own address, like your-name.matjarji.com.
- Add your WhatsApp number, how customers pay (cash on delivery, Sham Cash) and your delivery fee.
- Press create: your store is online with sample products you edit with your own photos and prices.
What you get:
- Organised orders in a dashboard or sent to your WhatsApp, with guest checkout if you want it.
- Cash on delivery and Sham Cash, with your delivery fee shown before the customer orders.
- Discount coupons, notifications for your customers and statistics on visitors and orders.
- Product and category pages built for search engines, so new customers find you on Google.
- A fixed subscription with no commission on your sales, paid by Sham Cash or Western Union.
Plans: «Intilaqa» is the low-cost plan to begin with; «Tawassu'» and «Riyada» are for more orders and come with a free trial, so you can try your store before paying. Current prices and offers are in the pricing section.
Conclusion
Selling online isn't magic: a clear product, an upfront price, trust, easy ordering and quick replies. Apply these five to your first ten products, read your results, and improve.