How to Write Product Descriptions That Sell: A Ready Template with Examples
Matjarji · · 3 min read
In short
A product description that sells starts with a specific title containing what people search for, then one line on the main benefit, then the key specs (size, material, colours, use), then what reassures the buyer (delivery, exchanges). Write in your customer's words, be honest, and don't paste the supplier's text as-is.
Create your store on Matjarji →A good description answers the customer's questions before they ask and helps Google understand your product so it shows it to people searching for it. Here's a simple template you can apply to any product.
1. A specific title
Write the title the way people search: type + distinctive feature + size or capacity. «Men's oud perfume 100 ml» beats «Luxury perfume», and «Women's white sneakers, sizes 36–41» beats «Amazing shoes».
2. Benefit before specs
Open with a line that tells the customer why they'll love it: «A light cotton shirt that stays comfortable through a hot summer day». Then move to details.
3. Key specs as bullet points
- Sizes, dimensions or capacity.
- Material or ingredients.
- Available colours.
- How to use or care for it.
- Exactly what's included.
4. Answer the expected questions
Look at the questions customers send on WhatsApp and add the answers to the description: does it run small or large? Is it suitable for sensitive skin? Does the scent last? Every question answered is one less message and a faster order.
5. What reassures the buyer
Close with delivery and timing, cash on delivery if offered, and your exchange policy. These small lines reduce hesitation.
A ready template
- Title: [type] [feature] [size/capacity].
- Benefit line: why will the customer love it?
- Specs: 3 to 6 bullet points.
- An answer to one or two frequent questions.
- Delivery, payment and exchanges.
A full example
Black crepe abaya with wide sleeves — sizes 52 to 60. A practical, elegant abaya for everyday wear in a fabric that doesn't crease easily. Material: crepe. Length by size from 52 to 60. Colour: black. Washing: by hand or on a low temperature. Loose cut — if you're between sizes, choose the smaller one. Delivery in two to three days, cash on delivery, exchanges within 3 days.
Mistakes to avoid
- Pasting the supplier's description — Google sees duplicate content and doesn't value it.
- Exaggeration: «the best product in the world» weakens trust.
- Empty or one-line descriptions.
- Unnatural keyword stuffing.
How to create your store on Matjarji
On Matjarji every product has a description field that appears on its page and in search results. Matjarji is an online store builder made for Arab merchants wherever they are: you create your store in about five minutes, with no technical skills and no commission on your sales.
- Go to the store creation page.
- Choose your business type (clothing, supermarket, perfumes, cars, real estate and more) and a plan.
- Write your store's name and pick its own address, like your-name.matjarji.com.
- Add your WhatsApp number, how customers pay (cash on delivery, Sham Cash) and your delivery fee.
- Press create: your store is online with sample products you edit with your own photos and prices.
What you get:
- Organised orders in a dashboard or sent to your WhatsApp, with guest checkout if you want it.
- Cash on delivery and Sham Cash, with your delivery fee shown before the customer orders.
- Discount coupons, notifications for your customers and statistics on visitors and orders.
- Product and category pages built for search engines, so new customers find you on Google.
- A fixed subscription with no commission on your sales, paid by Sham Cash or Western Union.
Plans: «Intilaqa» is the low-cost plan to begin with; «Tawassu'» and «Riyada» are for more orders and come with a free trial, so you can try your store before paying. Current prices and offers are in the pricing section.